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Open 9am-6pm Tuesday-Saturday
Closed Sunday & Monday

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About Our Group


Winning customer loyalty though teamwork and a shared commitment to excellence.



  • We measure success by the happiness of our customers and employees.
  • Our customers view us as trusted, high integrity professionals who genuinely care about their needs.
  • Team members take pride in their work and view the Elway Group as a place where they can grow and advance their careers.

Winning depends on teamwork – the combined efforts of each individual.
— John Elway



  • A culture of mutual respect and shared values.
  • Medical Insurance/Flex Spending Accounts
  • 401(k) with Employer Match
  • Career development and opportunities for advancement.

We understand that teams driven by enthusiastic teamwork win, and we have put together a World Class roster of over 1,000 individuals who demonstrate a passion for exceeding the expectations of customers. Ranked within the top 100 largest dealership groups by Automotive News, the John Elway dealerships sell over 18,000 and service over 100,000 vehicles every year.


  • Committed to providing a Hall of Fame experience – one that stands out.
  • Transparency in pricing.
  • No pressure or gimmicks. We genuinely care about your needs.
  • Providing a modern retail shopping experience. Do as much or as little as you want online.

About Our Dealership

We measure success by the happiness of our customers and employees. Our team members take pride in their work and view the Elway Group as a place where they can grow and advance their careers while serving our customers. Unlike a big city dealership, we live, work, and play in the same town as our customers. Our kids play ball together, we shop at the same grocery stores, we attend the same 4th of July parades – you name it, we are in it together. This means we’re all here to make Greeley, CO, and Weld County a great town and a nice place to live. We offer the best from Harley-Davidson, Polaris, Honda, and Yamaha including the leader in Off Road adventure Polaris RZR, RZR Turbo and RZRXP1000. Need farm or ranch work done? Check out one of our Polaris Ranger, Yamaha Viking or Honda Pioneer Side by Sides for sale right here in Greeley, CO. We have been serving the tri state area for over 50 years not just Greeley but Evans, Fort Collins, Loveland, Estes Park, Cheyenne County, Fort Morgan, Sterling, Laramie, Rawlings, Brighton, Denver and Golden. You could say we’re Colorado’s oldest powersports dealer.

Doing Business with Us Means You Are Investing in Our Community.

Our staff believes in John Elway’s vision for the business, and we are trusted to take care of our customers as we see fit because we are a family. When it comes to making things “right” for our customers, the sky’s the limit.


We created this motto in 2002 because being “friendly” isn’t something that motorcycle dealers focused on back then or even now – so we don’t take our reputation lightly. Stop in any day and you’ll see our family with smiles on their faces.

We’re kind of like “Cheers” – not the biggest place in town, but the place where everyone gathers because it just feels right.

Stop on in anytime, we would love to have you as part of the Wild West Motorsports family.

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While great effort is made to ensure the accuracy of the information on this site, errors can occur.
Please verify all pricing information with a customer service representative.
This is easily done by calling us or visiting us at the dealership.

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